B2B Marketing: Do you know how much your CEO really invests in demand generation?
markempa
SEPTEMBER 28, 2010
If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. No, we’ve given it more pedestrian names, like “sales prospecting” or “cold calling.” They leverage LinkedIn and InsideView.
Let's personalize your content