Content Standard

OCTOBER 31, 2014

Sales and, specifically, social selling play the other part. Question: How has technology impacted sales? Salespeople are in client meetings, leading client meetings, doing business development, on conference calls, writing proposals, et cetera. When the term “Sales 2.0” I don’t believe so.

InsideView 40

InsideView SMB Cold Calling Marketing Proposals 40

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. Introducing: The Sales Intelligence Cloud! Let’s rewind: what is sales intelligence? In short, sales intelligence (SI) helps you sell more intelligently. It’s pretty powerful!

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Engagio

APRIL 20, 2020

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. Account engagement systems, intent data, sales engagement tools and more.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. Account engagement systems, intent data, sales engagement tools and more.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. Introduction and Definitions.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40