Marketing Insider Group

JUNE 29, 2010

And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

SnapApp

JULY 26, 2017

And with any new content medium, it’s not always easy to understand or conceptualize where it can be used in your current marketing mix. . Depending which stage of the customer journey is being targeted, your purpose will differ. Customer Outreach and Product Update Videos. . Sales Outreach Videos. .

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home. It means listening to what will make our customers lives better.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. They would prefer to present in a warm environment rather than in a cold-call situation. There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The ROI Guy

JUNE 16, 2010

Back in the day, in the 1970s and 80s, companies like Xerox and IBM established the best practices on how B2B, and especially technology, was successfully marketed and sold. But according to Jefre Ogden, President of Find New Customers, the way your Dad sold back in the day is over. Valuable research and interactive tools are required.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Hubspot

JUNE 16, 2010

It is the same type of outbound marketing practices that prospects are getting more adept at shutting out – think unwanted cold calls (these days called warm calls), email blasts, list buying, TV commercials, sponsored webinars and the like. Live Webinar: The State of Inbound Marketing Lead Generation.

Demand Generation 28

Demand Generation Inbound Marketing Demand Generation 28

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns. It’s your job to be where customers and prospects want you to be.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

markempa

JANUARY 19, 2006

I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Investing in lead generation means you are proactively initiating a relationship with a potential customer. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Think relationships.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Martech Advisor

AUGUST 22, 2019

Companies are ditching cold calling, moving beyond the business phone and are instead using a multichannel personalized digital approach including email, text, social selling and video to establish relationships with new customers and maintain relationships with existing customers, writes, Jon Robinson, President, Lunar.

Advertising Channels 47

Advertising Channels Cold Calling Peer-to-peer Marketing & Strategy 47

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

FEBRUARY 23, 2017

A typical firm that used phone marketing in their marketing mix generated median revenue of $20 million, had 60 full-time employees and 3 full-time marketing employees. We then compared this profile to firms that don’t use phone marketing. Of firms that use phone marketing: 82% also practice email marketing.

Top of Funnel 65

Top of Funnel Service Sales Qualified Leads Planning 65

ViewPoint

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Your photos from your annual customer meeting can be slides on Flickr.” Marketing Executives: We’re Done Playing. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Biznology

FEBRUARY 23, 2015

For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. So it took some moxy to launch a content marketing strategy online. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Oktopost

JUNE 5, 2019

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? For example, “cold calls” aren’t always ice cold.

Paid Content 116

Paid Content Top of Funnel Enterprise Management Telemarketing 116

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Reading time: 10 minutes. What are B2B leads?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Cutting to the point, these practices are: 1. Know your marketing mix.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Standard

SEPTEMBER 25, 2015

In the past five years, inbound marketing —SEO, social media, content creation—has seen a massive rise in the importance to marketing strategies, pushing traditional outbound marketing tactics—email blasts, cold calls, advertising—to the side. But what types of outbound marketing are still effective?

Webinar Metrics 40

Webinar Metrics Marketing Strategy Marketing & Strategy Marketing Budget 40