How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. and “How do we ensure that we’re selecting a reputable vendor?”. Three tried and true methods are cold calling, email marketing , and direct mail. Deal only with established vendors. vendor.

CPO 78