Marketing Planning Process for Professional Services
JUNE 5, 2017
When focusing on repositioning your firm in the marketplace, often called rebranding you will most likely need to emphasize both the strategic and tactical elements to increase the visibility of your new brand. Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. We call this visible expertise. Cold Calls.