Marketing Planning Process for Professional Services

Hinge Marketing

When focusing on repositioning your firm in the marketplace, often called rebranding you will most likely need to emphasize both the strategic and tactical elements to increase the visibility of your new brand. Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. We call this visible expertise. Cold Calls.

Strategic Marketing for Professional Services

Hinge Marketing

The results are predictable: their so-called “marketing strategy” is a series of poorly planned, opportunistic activities that do little to establish a true competitive advantage. If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Cold Calls. We call these critical weaknesses, and they need to be improved.