How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. ZoomInfo Solutions Just for Sales.

How to Write Sales Cold Calling Scripts Using Data

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One of the best ways to improve sales numbers involves something everyone dreads — cold calling. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. Why do Sales Cold Calling Scripts Matter?

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

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You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Though just about everyone knows of cold calling as a concept, it has been given several different definitions and interpretations as a sales practice. What is cold calling? What is warm calling?

21 Important B2B Cold Calling Statistics

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With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling. Cold calling is ineffective 90.9%

Why ZoomInfo Acquired EverString

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At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack.

How ZoomInfo Engage Helps Accelerate Sales through Automation

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That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling. It bundles contact data, account data, real-time alerts, activity capture, task management, and more. 12% scheduling calls.

Key Takeaways from the 2019 ZoomInfo Call Olympics

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In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Is cold calling dead? What was the purpose of the Call Olympics?

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

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In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo). Each chat will be moderated by a different member of the ZoomInfo team. Cold Calling.

How ZoomInfo’s Dynamic Duo Thrived in Their SDR AE Relationship

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Our dynamic sales duo here at ZoomInfo not only crushes the sales cycle, but they have their own fun. Cold calling is one of the worst (if not THE worst) part of a sales job — especially with c-suite contacts.

Cure for the Common Cold Call [Infographic]

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Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database.

5 Outbound Calling Best Practices

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I have one guy who calls it panning for gold. I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygiene - Keep lists clean and ready at all times for prime calling. Remove bad contacts, or research and replace them.

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

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Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. It’s important to also consider the types of creative prospecting techniques the team can use to research and reach more contacts.

Five Ways to Change Your Sales Strategy After COVID

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Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

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Contact information: email, full name, and title. As part of your strategy, your sales reps use ICPs to guide prospect cold calls and have a personalized voicemail script ready if they can’t reach their decision-maker prospect. Company and contact information change.

Will Outside Sales Recover When the Pandemic Ends?

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But when the pandemic sent the world into lockdown, almost 90 percent of sales moved to the Inside Sales model of video conferencing, voice calls, and web-based technologies. Outside Sales is sometimes called “field sales.” Outside Sales depends on personal contact and networking.

4 Ways To Optimize Your Sales Prospecting Workflow

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Typical prospecting workflows involve researching and then connecting to prospects via cold calls, cold emails, and beyond. It’s usually a high-volume workflow, consisting of many interactions with a large number of contacts.

How to Use Sales Multi-Threading to Your Advantage

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They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So And he would not give me any of his contact information.”. Who else in your organization would find value in taking a look at a tool like ZoomInfo?”

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The Sales Prospecting Strategy Guide

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When it comes to B2B sales, this step becomes a little tricky because there is more than one person calling the shots when it comes to actually making a purchasing decision. Even after you’ve perfected your sales pitch and contacted all the right people, you’re still going to be rejected.

How To Pinpoint B2B Customer Pain Points

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Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd.

How To Use Sales Dialers To Close Deals Faster

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Imagine having to call 50-100 people in a day. Dialers will load a list of people that you want to contact, automatically dial their phone number for you, and move on to the next name on the list as soon as you hang up. link] — ZoomInfo (@ZoomInfo) March 30, 2020.

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The Difference Between Point-In-Time Data and Live Data

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This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I. Live data is continuously updated to ensure you get the most accurate account and contact information to grow your business. Point-in-time data is static.

How To Pinpoint B2B Customer Pain Points

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Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd.

6 Ways to Improve Your B2B Sales Prospecting

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It is more effective to target cold leads with persona-based content than targeting warm leads without using persona-based content (58% versus 45%). How many cold calls should reps make a day? Even after you’ve perfected your sales pitch and contacted all the right people, you’re still going to be rejected. 4. Master Cold Calling: Cold Call Best Practices. The chances of you making a sale on your initial phone call are slim.

12 Easy Fixes for Your Bad Sales Habits

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You make too many cold calls. You don’t need to work in sales to know the phrase, “cold calling.” Cold calling is a classic sales technique, but many sales professionals question its effectiveness. And, unfortunately, the statistics won’t make you feel any better about cold calling ( source ): Less than 2% of cold calls result in a meeting. Less than 1% of cold calls result in a sale.

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10 Most-Read Sales Articles of 2018

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This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. After all, you have calls to make, quotas to hit, and demos to run. 21 Important B2B Cold Calling Statistics. Yet, cold calling is still a key component of B2B sales.

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How NOT to Cold Text Your Sales Prospects

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Benefits Of Cold Texting. In a recent ZoomInfo poll on LinkedIn, 65% of respondents said that they cold-text prospects, and gave compelling reasons as to why. How NOT to Cold Text Your Sales Prospects. How TO Cold Text Your Sales Prospects.

How to Differentiate Between Warm and Hot Leads

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For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend.

Sales Intelligence: What to Expect When You’re Prospecting

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We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? At the very least, sales and marketers need to know whom to call and how to reach them. Example of an org chart in ZoomInfo.

15 Social Selling Quotes to Inspire Your Sales Efforts

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Social selling makes a cold call less cold” – Jelle den Dunnen. For more information about the ZoomInfo B2B contact database , reach out to our sales team today. The post 15 Social Selling Quotes to Inspire Your Sales Efforts appeared first on ZoomInfo Blog. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects.

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5 Reasons to Invest in B2B Conferences and Events

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The bottom line is—face-to-face communication facilitates connections and business opportunities in a way cold calling and emailing can’t. For more sales and marketing solutions contact ZoomInfo. The post 5 Reasons to Invest in B2B Conferences and Events appeared first on ZoomInfo Blog. There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense.

48 Shocking Social Selling Statistics

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90% of decision makers never answer a cold call, but 75% of B2B buyers use social media to make purchasing decisions ( source ). 90% of C-suite executives say they never respond to cold calls or email blasts ( source ). ZoomInfo can help you improve your social selling efforts with access to detailed professional profiles, including employment information and links to your prospects social media profiles.

33 Business Blogging Statistics

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Inbound marketing methods, such as business blogging, generate leads that cost an average of 62% less than leads generated via outbound methods (such as cold calling) ( source ). For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today. The post 33 Business Blogging Statistics appeared first on ZoomInfo Blog. If content is king, consider your blog its throne.

The Role of Face-to-Face Interaction in the Modern Sales Process

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How many times has a customer missed a crucial detail on a phone call, or had a connection issue derail an important conversation? But, conducting a product demo via phone call or Skype session doesn’t compare to the benefits of a live demo. For this reason, an introductory phone call or video chat might be necessary before you say yes to a face-to-face sit down. But, it’s still important to recognize when it’s time to set aside the phone calls and video chats.

6 Outdated Sales Techniques That Hurt Your Productivity

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Sales calls in these days were highly involved, complicated, and often very lengthy. Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). Traditionally, if a sales rep wanted to speak to a prospect, they’d call a company’s main phone line and rely on a switchboard operator or receptionist to direct their call accordingly. New Approach: Warm calling.

Top 5 Tips To Power Through Sales Burnout

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You’re a hard-charging sales rep — cold-calling, booking meetings and hitting your number. You’d rather do just about anything than make another cold call. Look for ways to mix up your sales calls. link] — ZoomInfo (@ZoomInfo) February 9, 2021.

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Why You Missed Your Sales Quota Last Quarter

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I’m ZoomInfo’s Senior VP of Revenue and veteran salesperson Patrick Purvis. High-quality contact data. With these three simple tools – email, a phone, and solid contact data – send an email to all the prospects on your list. A good rule of thumb is to plan on making about 20 calls to get one prospect on the line. Read More: 21 Important B2B Cold Calling Statistics. Secure contact with decision-makers.

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7 Important Sales Skills All B2B Recruiters Need

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For B2B organizations especially, a sale typically isn’t made after one cold call. However, far too often, when a prospect goes cold it’s on to the next one. For more information about effective recruiting practices, contact ZoomInfo today! The post 7 Important Sales Skills All B2B Recruiters Need appeared first on ZoomInfo Blog. As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products.