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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Well if you're into online marketing and you're down with web 2.0. Tags: lead generation, creating podcasts, podcast rss feeds, interviews, web 2.0., What's the point?"

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Reaching Higher Conversion Rates in Sales and Marketing Webinars

Webinato

You should: Create a color theme or skin for the entire platform that conforms to your web site. Ensure the registration and/or login page(s) are consistent with your visual identity. Get ahead of your competition by producing professional and pleasant webinars instead of just doing a web-based slide show plus audio.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Robert Scoble argued that email faced deletion at the hands of Web 2.0 As others have said, the email address is sort of your SS# on the web. A driving force behind the company’s SUBSCRIBERS RULE! October 2007.

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