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Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark Consulting

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Presenting results of original research is often a strong draw. Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Is your information unique? Image credit: Karolina Grabowska from Pexels.

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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves. Personalization is over-rated.

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Carl Pei Opens Gate for Public Investment for Nothing.

Valasys

Review: Nothing is Carl Pei’s another venture in the field of consumer technology In series A round led by Google Venture (GV), Nothing raise $ 15 million Carl Pei plans to invest the funding in the expansion of team and operation, and later in the research and development of products.

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Summer Seasonal Marketing Strategies

Opt Intelligence

This is also a great time to try or increase co-registration ads. Research shows that it is more cost effective to keep a customer than to get a new one. A compelling co-registration offer is often all you need to get them to rejoin your email list. Now, go back to marketing.