ClickZ

JUNE 27, 2019

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. From the IAPP/TrustArc report.

Enterprise Management 71

Enterprise Management Privacy Marketing Management Purchase 71

Content Marketing Institute

AUGUST 21, 2018

I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Stephan Spencer , co-author, The Art of SEO. Veronica Romney , president/co-founder, LoSoMo Inc. Evaluate your surveys. Search for answers.

Analytics 101

Analytics Co-Registration Content Click Rate 101

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. Mine is down below.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Heinz Marketing

JANUARY 9, 2018

To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. Survey Promotion and Amplification. Survey Development, Creation, and Launch.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

Content Marketing Institute

FEBRUARY 2, 2018

On a high level, we figure out what our audience wants to read by studying our blog post data and sending surveys to our subscribers. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use. Other content is user-led and based on surveys and interviews of customer segments. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. According to a Demand Gen Report survey , 75% of B2B marketers listed generating higher quality leads as their top priority. It’s important to set a realistic registration goal based on the time of the year.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Industrial Marketing Today

FEBRUARY 12, 2011

GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog. You can download the full report from [link] (doesn’t need registration). Chris Abraham. Story-telling is important.” Blake Landau.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. Answers to Web surveys are limited to list box or radio button formats. - Demand generation systems are in that second stage.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Outbrain

JANUARY 27, 2019

Case studies, research, surveys – we are constantly surrounded by amazing insights. What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. There’s an option for boot camp and workshop registration only. Best value for money, IMO. #2 2 YoastCon 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io Essentially, you’re inviting the buyers from your target accounts to co-create content. The event generated 2320 registrations, 34 qualified sales opportunities and five new customers. Hi there, Vladimir Blagojevic here.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. This survey produced some ideas for improving virtual events.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Optinmonster

FEBRUARY 15, 2024

Social Proof Improves Shopper Confidence In Bazaarvoice’s 2023 report on Shopper Experience , they take a close look at the impact of user-generated content (UGC), such as reviews, ratings, photos, Q&As, and social media posts. 78% of shoppers report feeling more confident in a purchasing decision when they see UGC.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Heinz Marketing

MARCH 11, 2019

For more on ABM insights with Derek and me, check out the on-demand recording of our recent Webinar, Critical Insights from the 2018 State of ABM Survey. We’re going to tease a little bit, both a state of ABM survey as well as an upcoming event. This is an episode every marketing leader should listen to more than once.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. Podfest had an upgrade option for their registrants. Think About This.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

The ROI Guy

OCTOBER 11, 2010

For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Prior IDC surveys over the past 8 years indicate that as a key driver of revenue, growth in marketing spending normally precedes revenue growth. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sword and the Script | B2B

MARCH 29, 2022

“B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S. Omnichannel in this report refers to all the digital channels that became paramount during the pandemic – tools like webchat and video conferences.

Paid Search Agency 69

Paid Search Agency Research Marketing Management Co-Registration 69

Litmus

OCTOBER 18, 2018

Along the way, we’ll be sharing tips and research from our State of Email Survey Research Series. We’re grateful to NextAfter for sharing their insights and for partnering with us to promote our 2018 State of Email Survey to its community of nonprofits. Revenue from automation. Campaign planning. Email creation workflow & QA.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Moreover, NetLine’s 2023 State of B2B Content Consumption and Demand Report reveals that content marketing remains a top priority for B2B marketers. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 14, 2024

HubSpot’s analytics and reporting tools provide in-depth insights into lead generation performance, helping businesses understand what strategies work best for their audience. The platform offers detailed analytics and reporting functionalities, giving marketers insights into campaign performance and lead behavior.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

HubSpot’s analytics and reporting tools provide in-depth insights into lead generation performance, helping businesses understand what strategies work best for their audience. The platform offers detailed analytics and reporting functionalities, giving marketers insights into campaign performance and lead behavior.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Marketing Institute

AUGUST 22, 2018

The building blocks of lasting brand engagement piqued the curiosity of cultural scientist and Iconoculture co-founder Mary Meehan. The article suggests you first find out why they left ( Twitter , surveys, or email can uncover the cause for their dissatisfaction). joderama Click To Tweet. Emotional triggers as loyalty drivers.

Loyalty 70

Loyalty Ideal Customer Profiles Brand Identity Branding 70

Hubspot

OCTOBER 17, 2018

We didn't know if productivity, collaborating, project management, or something else would be the best way to position our product," Webb reported, "so we decided to let the data speak for itself.". Tools like Share Link Generator can create mailto links, which webinar registrants can use to invite their teams to a webinar they signed up for.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Send a customer feedback survey about a new product launch or product function to see how customers want your solution to be better. So what’s the catch? based on their answers. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. If you’re participating in a paid campaign, you will need to report these KPIs to internal stakeholders. Of critical importance is knowing the correct terminology and which KPIs are important to which report. Why are case studies becoming a requirement?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

DECEMBER 10, 2019

Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. Grow registrations for or booth traffic at live events. You can use a Google Form or Type Form to easily run these surveys. Boost brand engagement.

Planning 240

Planning Social Media Marketing Plans Marketing Budget Creation 240

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. She says you can find this out by, “survey[ing] your audience to see what topics they’re actually interested in learning more about”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Webbiquity

FEBRUARY 23, 2017

I can use the drag-drop interface to create regular contact forms, registration forms, quizzes, surveys, and so much more.” — RazorSocial (WordPress). There’s built in reporting too, plenty of templates, a drag & drop editor and any autoresponder that supports custom HTML forms is supported.” — Blogging Wizard (Content).

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

SnapApp

JULY 7, 2017

By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. So, we approached some of our clients with some questions: What if you could combine the content of a white paper with the diagnostic ability of a survey as well as a benchmarking study? Andy Crestodina.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

MARCH 14, 2022

You can calculate the conversion rate on Shopify manually or rely on Shopify’s reports. Marketing Reports: Use these reports to learn about your conversions. Conversion by first interaction report – See the number of orders attributed to visitors’ first interactions and the source of those interactions.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

You can calculate the conversion rate on Shopify manually or rely on Shopify’s reports. Marketing Reports: Use these reports to learn about your conversions. Conversion by first interaction report – See the number of orders attributed to visitors’ first interactions and the source of those interactions.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Martech Advisor

JANUARY 22, 2020

Research reports. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. Whitepapers. Case studies. Guides/ebooks. Expert interviews.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). User tests on your target audience, visitor surveys, customer surveys, and visitor recordings are the highest impact ways of doing conversion research. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. Utilize persuasion techniques like urgency.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Marketing Insider Group

JULY 1, 2020

In one Marketing Insider Group and OneSpot survey, 45 percent of consumers said they won’t spend time with a brand that’s not relevant to their interests. In the same survey mentioned earlier, of 600 B2B respondents, 63 percent measure web traffic to gauge content marketing success. A lot of marketers struggle with ROI tracking.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convert

FEBRUARY 24, 2021

You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. As it turns out, even though 74% of companies agree they want to be data-driven, according to a report by Forrester, only 29% could act based on analytics results.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94