Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 138

Social Media ROI Media Correlation 138

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

LeadSquared

JULY 20, 2022

10x your Sales Productivity with LeadSquared. Ineffective Marketing Campaigns Without source attribution tools, it was difficult to measure the effectiveness and ROI of digital marketing efforts. Increased Employee Productivity. LeadSquared has helped Commitbiz achieve higher sales productivity and conversion rates.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

BDB

JANUARY 12, 2024

Which products are most valuable? By including experts from across the globe, B2B nutrition marketers have a bigger pool of promising contacts to collaborate with, which can later inform product development. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Litmus

JULY 28, 2022

Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Beginning the early parts of her career in accounting she understands the importance of your company’s ROI with DEI. The best part?

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

markempa

JULY 1, 2013

Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Practice the presentation.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. That’s plenty of time for users to test your product multiple times over.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages. Q: How do your social team and customer care team collaborate today?

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. rather than enter into a portal with a bunch of vendors eager to pitch a product. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. That’s plenty of time for users to test your product multiple times over.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

InsightSquared

MAY 6, 2019

Attendees can see how teams are leveraging InsightSquared’s sales and marketing analytics and helping them measure the SiriusDecisions Demand Unit Waterfall , enabling data-driven decisions around marketing-sales handoff, program ROI, and future spend. Registration is required at: [link]. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Content Marketing Institute

FEBRUARY 2, 2018

We analyze the ROI of each one. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. HANDPICKED RELATED CONTENT: How to Define a Workflow That Keeps Content Production On Track. Most of the time, these problems might be addressed with our product. Understanding.

Process 111

Process Lead Ranking Content Marketing Planning 111

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. You can then filter the accounts that fit your Ideal Customer Profile, and that have e.g. checked out your product or pricing pages. Hi there, Vladimir Blagojevic here.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Data quality: Assess CRM data quality by evaluating for duplicate records and fields used for personalization (first name, title) and segmentation (industry, product of interest). product pages). Co-Founder and Editor. Exclude those emails that are expected.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Pam Didner

JANUARY 1, 2021

Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hubspot

JULY 29, 2022

Partner marketing teams can help create deals between companies to increase both of their reach with activities such as co-marketing, lead sharing, special offers, and more. If you have a product that is complementary to another product, your teams can work to sell your products together — benefiting both parties and growing your reach.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Budget Programs 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 11, 2010

To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions. Podfest had an upgrade option for their registrants. Greater ROI.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. Visit your website or product pages. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). Research shows that 96% of buyers look for promo codes before buying a product. Limited-edition products.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

SmartBug Media

APRIL 8, 2019

You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Your partner persona research will tell you: Why they might care about your product. How your product fits into their broader go-to-market strategy.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

MKT1

DECEMBER 12, 2023

Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc. Adding more complexity and ambiguity…campaigns can originate from anyone on the marketing team–whether on the fuel side (content, brand, product marketing) or the engine side (growth, demand gen).

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Marketing Insider Group

JULY 1, 2020

Content marketing is the kind of marketing that delivers ROI you can measure. A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Optinmonster

JANUARY 14, 2024

It serves as a platform where businesses (merchants) can offer their products or services, and individuals or companies (affiliates) can promote these offerings in exchange for commissions on sales or leads generated. Aspire also supports content creation, allowing brands to co-create authentic and engaging content with influencers.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Litmus

OCTOBER 18, 2018

But everything else being equal, a larger list is a more productive list. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. There is an ROI of deliverability that nonprofits need to pay more attention to.”.

Email Marketing 79

Email Marketing Planning Deliverability Ad Frequency 79

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In the second video, “ Mean Tweets ,” Hootsuite employees read mean tweets about its product user interface as a way to announce new updates. Results : “Game of Social Thrones” was viewed nearly 1.5

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Optinmonster

JANUARY 14, 2024

It serves as a platform where businesses (merchants) can offer their products or services, and individuals or companies (affiliates) can promote these offerings in exchange for commissions on sales or leads generated. Aspire also supports content creation, allowing brands to co-create authentic and engaging content with influencers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52