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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. Event Experience.

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Beat The Summer Heat, No Cold Calls Required

Opt Intelligence

As users browse their favorite websites, we’ll target them with a co-registration ad. But you can easily retarget these former subscribers with a co-registration ad , just like you target new leads. When we find a match, we serve the co-registration ad. Target New Leads on Top Sites. For emailing, at least.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). Make beta readers part of #content creation process so they will help promote.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. To download the SiriusDecisions report (free download, registration required), click here.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. It’s about being collaborative,” Mankowski said.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Here are a few tips for doing both: Try your hand at Co-marketing.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.