11 Red Flashing Warning Signs of Email Deliverability Problems Ahead


Privacy policy update, anyone? At the other end of the spectrum are people who are getting onto your email list through, for instance, a sweepstakes or co-registration. And people who opt in via a co-registration form may not be familiar with your brand or may be confusing it with another brand. Nothing can destroy your email marketing performance quite like email deliverability problems.

How to Rebuild Your Email List After GDPR

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Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate? Opt-In Advertising Double Opt-In Double Opt-in Advertising Opt-in Advertising Privacy