SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. Webinars can take hours to plan, run and promote. Choose a relevant webinar topic. I don’t blame you. Let’s dive in.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Popular webinar platforms, and tools to evaluate. What topics you should present.

Webinar Metrics 112

Webinar Metrics Co-Registration Tactics Trends 112

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. There is no better way to educate leads on your value proposition than webinars. They provide huge amounts of value to your audience, all while positioning you as an authority.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. So, here’s a look into Thomas’ process for producing webinars that attract leads. Practice the presentation.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 98

Webinar Metrics Enterprise Management Budget Programs Work Management 98

Convince & Convert

JULY 24, 2011

Plus Chris Treadaway (co-author, Facebook Marketing ), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies ), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies ). Session start October 5, and the 19 presentations are spread over four weeks. Save 50% for a Limited Time.

Facebook 112

Facebook Webinar Metrics Co-Registration Social Media 112

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SmartBug Media

NOVEMBER 23, 2020

The largest increase in marketing efforts was dedicated to webinars, at 67 percent. These results support the idea that, now more than ever, webinars are an essential way to reach your audience and share valuable information. Here are the steps to integrate the two platforms and create a successful webinar program in Marketo.

Marketo 86

Marketo Webinar Metrics Budget Programs Co-Registration 86

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Hinge Marketing

JUNE 9, 2020

If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal. Many of them have set new webinar registration and attendance records by working with us. Technology.

Co-Registration 155

Co-Registration Multi-Touch Attribution Marketing Automation Services Lead Scoring 155

Content Marketing Institute

SEPTEMBER 3, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. How to track basic KPIs. Don’t measure simply for the sake of having some numbers to present to your management. If you aren’t certain what you should be measuring, ask yourself these two questions: Do these metrics support my key goals?

Webinar Metrics 111

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 111

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Plus, our in-house webinar experts share their Zoom webinar best practices. Zoom Webinars 101 1.1

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Planning 65

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. More info & registration ».

Lead Management 100

Lead Management Marketing Management Co-Registration Eloqua 100

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Paid Search Agency 139

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. The project was co-branded between Red Bull and GoPro. Launching with Co-branding with Research.

Research 118

Research Co-Registration Branding Brand Identity 118

Convince & Convert

DECEMBER 26, 2010

The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). And for a short time, you can save 50% on registration at [link]. Scott Monty from Ford Motor Co. For $297 you get access to 23 Webinars from some of the best bloggers in the world.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. What will they do in the virtual scenario that presents itself in 2020? Especially now that events are more accessible than ever with low-cost or free registration. The engagement is great, and I am enjoying interacting with my audiences.

Work Management 149

Work Management Marketing Management Planning Conference 149

KoMarketing Associates

MAY 2, 2017

Online reviews through blog post or video, awareness campaigns, or even presentations are all different ways you can work with influencers in your niche. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Social Media.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . This can be used in paid media, on your website, and in email campaigns. . . Use a tool like BuzzSumo to find popular keywords and topics to base the poll off of. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

DECEMBER 16, 2020

Seven Ways to Maximize Your Licensed B2B Content or Research . Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Team up with the provider that licensed your content and host a webinar. Make the licensed content the focus of the webinar.

Lead Ranking 133

Lead Ranking Lead Scoring Generation B2B 133

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The average conversion rate – pre-pandemic – for webinars was around 39-44% according to ON24 and GoToMeeting, respectively. 65% put presenters on video (as opposed to just slides or audio).

B2B Marketing 84

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 84

Adobe Experience Cloud Blog

MAY 4, 2011

by Andrew Spoeth What does it take to produce a successful webinar, one which executes flawlessly and provides an enchanting experience for your audience? Webinars can’t be taken lightly. The audience is granting you their time and attention, two of the most valuable things a busy executive has to offer.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Ranking 48

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. What Is a Webinar/Webcast? Educational.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . To add to the magic, you may need to schedule frequent cleaning breaks between sessions, thus losing valuable presentation time. Create original content once, repurpose many times.

Conference 96

Conference Co-Registration Content Trade Show 96

SnapApp

DECEMBER 13, 2018

At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! Where do I start?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. There are 16 live Webinars during the Facebook Success Summit, and you can attend any or all or none of them during their time slots. If you miss a live version, registrants get access to the recordings for one full year.

Social Media 127

Social Media Media Blogger Co-Registration 127

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations.

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Heinz Marketing

JANUARY 9, 2018

Melissa Nazar, Director of Content Strategy, SnapApp. To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. Influencer Outreach.

Webinar Metrics 69

Webinar Metrics Top of Funnel B2B Marketing Marketing & Strategy 69

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. But the hardest part—convincing people to register and attend—comes long before the presentation itself. Picture this.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. By using the right webinar solutions and deploying best practices one can reach much higher conversion rates and unleash the true power of interactive marketing. A2T Components.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Fuld & Company Blog

JUNE 15, 2024

Our upcoming two-part webinar series, “Essential Skills for Competitive Intelligence Professionals” is open to competitive intelligence professionals, market researchers, business analysts, and consultants looking to boost their CI skills. Finally, how are Tesla’s latest moves impacting sustainable energy storage?

Newsletter 52

Newsletter Co-Registration B2B Thought Leadership Thought Leadership 52