Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. Most marketers understand that Instagram engagement is important.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. It really works and I come away from the podcast with some better insight into the sales and marketing process.