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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

SEPTEMBER 8, 2008

Many company newsletters you receive in your inbox today talk about how their company is changing and what new products are being released. Consider writing about content that will entertain or enrich the daily lives of your email registrants. Tags: lead nurturing email marketing B2B enewsletter B2C. Why do I care about that?

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff.

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