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Summer Seasonal Marketing Strategies

Opt Intelligence

This can often mean less time spent online. And while that hardly means you should pause your marketing efforts, it does mean you may need to revamp your online marketing strategy a bit. Here are a few tips for a successful summer marketing campaign. Now, go back to marketing. Finetune Your Targeting.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

– form/registration. Chris Savage , co-founder and CEO of Wistia, shared his passion for video during “The Future of Video is One to One.” Whether your goal is organic visibility, form submissions, shares, or even purchases, make sure it aligns with business objectives. What are your goals? – organic visibility.

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

ClickZ

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels.

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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Consider writing about content that will entertain or enrich the daily lives of your email registrants. This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Tags: lead nurturing email marketing B2B enewsletter B2C. This goes beyond your product and beyond your company.