How to Rebuild Your Email List After GDPR

Opt Intelligence

Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising. Review Your Current Email List For GDPR Compliance. Depending on how old your list is and how you acquired the contacts on it, you may have varying types of records on your email recipients, including how consent was given. Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead


You also need to worry about things like importing the suppression list from your old provider, so that you don’t start off on the wrong foot by mailing to a bunch of bad addresses. Privacy policy update, anyone? Spammers often have high bounce rates, because their lists generally have lots of expired and guessed email addresses, since they try to reach the largest audience possible. During Periods of Faster-than-Usual List Growth.