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How To: Start the New Year with a Clean Email List

Opt Intelligence

But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . Segment Your Email List. Look at your email list and segment by activity and engagement first and foremost. The best part?

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How to Rebuild Your Email List After GDPR

Opt Intelligence

Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising. Review Your Current Email List For GDPR Compliance. Send An Opt-In Email For Explicit Consent.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. To qualify for registration, a trademark owner must use the trademark “in commerce.”

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Include an opt-out link, and honor unsubscribes promptly. First, there was all the SOPA/PIPA drama.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

That much is apparent I compiled this year’s list of marketing and communications predictions. Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Read more here.