Co-Registration, Open Rate and Privacy Protection

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Conversions and conversion rate. What about the open rate? Opens and open rate.

Webinar Metrics

Webinar Metrics Deliverability CAN-SPAM Co-Registration

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Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here. Read more here.

Multi-Touch Attribution

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration

B2B Marketing Zone

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Click to give with GreaterGood: Thursday’s Daily Brief

Webinars

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