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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Must Read: How to Build an Email List Fast?

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For instance, limited-time offers can improve conversions by up to 33%.

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PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

Each partner had a registration quota that would earn them the entire list of registrants. Choose your partners carefully to ensure you generate a lead list that benefits everyone. For marketing teams across countless industries, deploying an opt-in email was not optional. Q2 2018: GDPR Wars. And it worked.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For instance, limited-time offers can improve conversions by up to 33%.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Common features of a CRM system. Marketing Automation. Account Management.

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The Right Touch–Email Content Automation for Financial Advisors

SmartBug Media

Start with Clean and Segmented Lists. Before you send any email campaign, it’s first important to have clean and segmented lists in your contact database. Webinar registration. Open an account. In the world of email design, I always opt for a more simple design and layout. The short answer: email marketing.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. More social, more video.