Is Co-Registration a Lead Generation Tactic to Consider?


I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. What is Co-registration Lead Generation? (or, or, Co-Reg). If you ever signed up for a newsletter from a publisher, and you check a box that gives the publisher permission to send you related offers from advertisers, that’s where co-registration begins. The conversion rates of opt-in lists are extremely high.

How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

You can use this increased online activity to your advantage through co-registration. We’ll help you identify the publisher websites and co-registration partners that are a match for your business. Activate Co-Registration Campaigns.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

Opt-in advertising allows you to generate leads without landing pages , eliminating costly and time-consuming development in favor of safe, secure and simple co-registration. Co-registration makes it incredibly easy for new subscribers to join your email list.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. But every email list could be bigger. And every unsubscribe list could be smaller. You can’t email someone who already opted out of your list. Evaluate Your Unsubscribed Email List. In order to effectively launch a campaign to win back unsubscribers, you first have to evaluate your unsubscribe list. Not everyone will resubscribe, so in this case, a larger unsubscribe list works in your favor.

How To Use Leap Year to Generate More Leads

Opt Intelligence

When it comes to lead generation, and especially co-registration, time is of the essence. This could be a list of 29 reasons to purchase your product or service, or a bonus tip in a more actionable article. Leap Year brings an extra day in February once every four years.

Jumpstart Your Business By Growing Your Email List

Opt Intelligence

The secret could be as simple as your email list. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach. You can even retarget lapsed subscribers who used to be on your list.

List 59

How To: Start the New Year with a Clean Email List

Opt Intelligence

But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance. . Segment Your Email List. Now your email list is clean and full of active, engaged subscribers.

List 59

Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list. It’s a win-win that helps your email list in a number of ways. Double Opt-In Builds Email List Quality.

How to Rebuild Your Email List After GDPR

Opt Intelligence

Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising. Review Your Current Email List For GDPR Compliance. Depending on how old your list is and how you acquired the contacts on it, you may have varying types of records on your email recipients, including how consent was given. Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

Industry Spotlight: Email Marketing at Nonprofits


List size. Let’s get started… List Size. For instance, 81% of nonprofits have an active email list size of less than 500,000, compared with 56% for all industries, according to 3,000 responses to Litmus’ 2018 State of Email Survey , which included 241 marketers at nonprofits. Of course, sheer list size isn’t very meaningful. But everything else being equal, a larger list is a more productive list.

Two Foolproof Ways to Generate Leads Without Landing Pages

Opt Intelligence

So whether you need brand new leads, or you want to maximize your unsubscriber list, we can help you generate leads without landing pages quickly and easily. . If you’ve got an unsubscriber list (and just about everyone does) then you are sitting on an untapped goldmine of potential leads.

4 Things You Need to Do Before Running Facebook Ads

Opt Intelligence

Segment Your List. You’ve got a customer list, and that customer list is likely on Facebook, too. You can also upload your unsubscriber list to target users you can’t email. Facebook (and Instagram) are great for generating mass reach and awareness.

Ads 59

New Year, New Lead Generation Resolutions

Opt Intelligence

Double opt-in can help you ensure your have verifiable proof of consent for your email list, and is a great first step towards developing your own data privacy guidelines. Expand Your Email List. The new year brings the perfect time to take a new approach to lead generation.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead


You also need to worry about things like importing the suppression list from your old provider, so that you don’t start off on the wrong foot by mailing to a bunch of bad addresses. Spammers often have high bounce rates, because their lists generally have lots of expired and guessed email addresses, since they try to reach the largest audience possible. During Periods of Faster-than-Usual List Growth.

What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. We take your unsubscribe list and hash the data to anonymize the users. When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. How To: Activate Your Email List Through Opt-In Advertising.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. This allows you to build your email list at scale with opt-in advertising and generated leads without landing pages. Let’s assume you’ve got a list of unsubscribed email addresses; everybody does.

How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. What you track over time will likely shift, so evaluate your list of metrics quarterly, bi-annually, or annually to make sure you’re capturing the data that will best address your key questions.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

co-registration, email list purchases, etc.) Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011.

5 Strategic Business Lessons From Game Of Thrones


If you are in retail, leveraging co-registration programs for channels like email can help to bolster the active list sizes of both organizations. To see Oracle Marketing Cloud’s partner list you can click here. Consider leveraging emerging channels such as SMS, web push, and mobile push to gain ample list sizes while larger companies are focusing on more traditional channels.