Does Your Business do Podcasts? It Should
Anything Goes Marketing
DECEMBER 3, 2006
Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Well if you're into online marketing and you're down with web 2.0. If you're doing a real podcast in which you have an RSS feed, new content increases your web traffic.