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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The final component is installing proper measurement tools to track the success of your campaign.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. It really works and I come away from the podcast with some better insight into the sales and marketing process. Well if you're into online marketing and you're down with web 2.0.

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