Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

BDB

JANUARY 12, 2024

The system profiles visitor interests and areas of specialisation to enable nutraceutical firms to identify licensing opportunities, contract manufacturers, researchers, co-packers and other potential partners that align with launching a new supplement line.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

JUNE 20, 2018

Shorten the length of your lead-capturing forms. It's tempting to collect as much information on a user as possible right away, but adding too many fields to your landing pages and lead-capturing forms can actually scare people off. Host a co-marketing offer with a partner. Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

The ROI Guy

OCTOBER 11, 2010

Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Lead Liaison

DECEMBER 26, 2018

Choosing the right event lead management solution for lead capture will be the most important decision you make. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up? The amount of time that goes by before you take action on your leads is important.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98