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How To: Start the New Year with a Clean Email List

Opt Intelligence

Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. The first step to any good clean out is to take stock of what you have. By segmenting out a group of email addresses that don’t open or click, you can bring up the overall quality of your list. Segment Your Email List.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address. social network, Path.

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Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently.