The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The term “opt-in” comes up a lot in online marketing. It doesn’t require a landing page, and can be used to retarget unsubscribers, all while maintaining data privacy compliance.