Litmus

JULY 8, 2021

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Subscriber RFM (recency, frequency, monetary). Email campaign success metrics. Social media activity.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. Behavioral segmentation is another robust segmentation criteria, and with the help of RFM (Recency, Frequency, and Monetary) analysis, you can categorize people based on their past product purchases and usage.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48