Opt Intelligence

OCTOBER 14, 2018

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.

Email Marketing 41

Email Marketing Opt-in Marketing & Strategy Marketing Strategy 41

sagefrog

FEBRUARY 7, 2024

This also means that first-party data from customer opt-ins will pull more weight. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Marketing Institute

SEPTEMBER 3, 2018

At CMI, one of our primary goals is getting new email subscribers , as this goal is a key to our business model. e-books, our blog, webinars, co-registration opportunities, etc.). Opt-out percentages by month and opt-out sources. What topic brought them to CMI (e.g.,

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Their average click-through rate is 14.34%.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. Spending time to create a thorough a Partner Promo Kit including social and email copy, visual assets, and speaker resources is key. Choose your partners carefully to ensure you generate a lead list that benefits everyone.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Their average click-through rate is 14.34%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Hubspot

MARCH 28, 2012

It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

ConvertKit

JANUARY 17, 2020

You might have the most polished webinar and perfectly crafted email sequences, but if no-one shows up, it's all for naught. By linking your landing page to your email marketing software, you can add new subscribers to your email list and automatically promote your offer to attendees after the webinar is complete.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Capstone Insights

SEPTEMBER 25, 2017

Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations. Beyond opt-out management is preference management.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Hubspot

AUGUST 25, 2011

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. Email and social media can really complement each other. Keep it Simple.

Tips 28

Tips Banner Ads Co-Registration Deliverability 28

ConvertKit

DECEMBER 4, 2019

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. To qualify for registration, a trademark owner must use the trademark “in commerce.”

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. The objective isn’t to make sure that the person can rattle off every response that I’ve listed. As an example, he said that one contact received more than 15 unsolicited emails from his company in one month.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

MAY 6, 2015

Many organizations simply opt for the default – Name, Email, Company, Title – and fail to dive any deeper. This is fine if you’re just looking to pad your email list, but really engaged registrants are hungry for more information on your topic – why would they sign up if they weren’t?

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Optinmonster

FEBRUARY 18, 2024

More specifically, do you want to learn how to persuade people to subscribe to your email list ? These emotions drive our actions, purchase decisions, and whether or not we opt into someone’s email list. Smart marketers use these proven psychological principles to boost their opt-ins.

Opt-out 65

Opt-out Trigger Marketing Opt-in Co-Registration 65

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Email and Online Marketing. Common features of a CRM system. Collaboration.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. The second is an increase in ‘pay for play’ publishing.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

FEBRUARY 10, 2012

As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Make sure you clearly identify who is sending the email, whether it's from a company or an individual. Make sure your email subject line clearly indicates what the content of the email is about.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Opt Intelligence

MAY 26, 2020

Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. So whether you need brand new leads, or you want to maximize your unsubscriber list, we can help you generate leads without landing pages quickly and easily. .

Landing Pages 52

Landing Pages Co-Registration Sales Qualified Leads Generation 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Opt Intelligence

AUGUST 7, 2019

Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising. Let’s start with the basics: what is opt-in advertising, and why should you use it?

Lead Generation 40

Lead Generation Sales Qualified Leads Opt-in Landing Pages 40

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SmartBug Media

APRIL 29, 2019

The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Email is also a great way to build and cultivate relationships with your clients.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Hubspot

DECEMBER 28, 2012

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. But what about the follow-up email? Or any email that may be included in an automated email workflow ?

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

OCTOBER 29, 2012

Workflows go beyond email and take simple marketing automation to the next level, allowing you to send emails, update contact information, add or remove contacts from lists, and trigger email notifications. A smart list is triggered. You can also trigger a workflow when a lead is added to a certain list.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Adobe Experience Cloud Blog

MARCH 20, 2013

Everyone loves a good “Best Practices” list! They’ve taken the time to map out the lead management flow , captured all the trigger points that affect lead routing, and have one process for all leads that is used by everybody. Likewise, a good email campaign should read like a story. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. You Must Invite Email In. So too with email. Why is email such a steady producer? Vampires have class.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Email surveys. Find out which topics would get them to attend a webinar. Setting up a survey campaign can yield quantitative data from your entire list of leads and subscribers.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Webbiquity

FEBRUARY 23, 2017

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. There are lots of tools out there that do this, but the one we use is called SumoMe.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It’s not just about pouring buckets of content out, on and offline. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). It funds itself.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Chris Wood, Editor. ” Read more here.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Attendify

MARCH 11, 2020

Some tech giants have opted to cancel their conferences, while others are substituting their in-person events for online versions. Other major conferences are forging ahead , including CONEXPO-CON/AGG & IFPE, which sent out a press release saying registration was at a record high. Team Attendify: Okay, great.

Planning 67

Planning Co-Registration Work Management Tips 67