Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. For example, if a user launches an app for the first time, with minimal insight into that user's behavior, there is not a lot the company can do outside the standard request for an email. Deliver a 1:1 Omnichannel Experience.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Porch Group Media

OCTOBER 22, 2020

We’ve seen a shift over time from ephemeral cookies which are now officially in decline to other forms of first party identifiers such as an email hash. What we’re seeing now is a shift to a more addressable advertising format, which seems to be the email hash or an encrypted version of an email.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. Email marketing is often the most important online marketing channel. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Send frequency. Campaign planning. Email creation workflow & QA.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

chiefmartech

FEBRUARY 9, 2016

There’s still time to enter the Stackies up until March 11 — just make a 16×9 slide that shows how you visualize your company’s marketing technology stack and email it to sbrinker@chiefmartec.com before the deadline. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign. For this reason, IMC campaigns are sometimes referred to as cross-channel marketing campaigns. The components of these campaigns include: Owned media. Earned media. Paid media. Shared media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92