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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363
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Crowdsourcing in marketing automation

Capstone Insights

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

For one, the psychology that goes into an end-customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”. As a vendor, no one understands better than you the fragile unpredictability of the marketplace. Happiness .

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Crowdsourcing in marketing automation

Capstone Insights

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

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How to Step Inside the Mind of Your Channel Partner

Computer Market Research

For one, the psychology that goes into an end customer’s buying decision stems from a one-dimensional perspective; for example, a B2C consumer might ask, “How does this product or service affect my own self-interests?”. As a vendor, no one understands better than you the fragile unpredictability of the marketplace. Happiness .

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

Data management : Contacts enter new (or updated) details about themselves via online registration forms and organizations also use data vendors too. If different vendors are used more than a simple copy and paste is required. Co-Founder and Editor. Jay Famico. Facebook Twitter LinkedIn.