Litmus

JULY 8, 2021

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Spam complaints and complaint rate. Recycled spam trap hits. Spam complaints and complaint rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Capstone Insights

SEPTEMBER 25, 2017

Bounced emails: Bounced emails decrease a company’s email deliverability (it drives more of your emails into spam filters) and, given enough of them, can put your company on a black-list, meaning that none of your emails will go through. Co-Founder and Editor. Jay Famico.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Hubspot

AUGUST 25, 2011

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. The last thing you want to do is add invalid email addresses to your list because the increase in bounces will negatively affect your deliverability. And the attrition rates are even higher for less vigilant marketers.

Tips 28

Tips Banner Ads Co-Registration Deliverability 28

Litmus

OCTOBER 18, 2018

Email deliverability. That’s both good for business success and for email deliverability. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Email Deliverability. Send frequency. Revenue from automation.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 20, 2013

Best Practice #5: Always Use the Deliverability Circle–Understand email reputation. You can have great content offers and compelling email copy, but if you keep sending emails to bad addresses, all of your hard work will end up in the Spam Box, not the Inbox. I advise my clients to use the deliverability circle.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. So too with email.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128