Remove rate
article thumbnail

How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). Opt-out percentages by month and opt-out sources. However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World.

article thumbnail

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations. Beyond opt-out management is preference management. Challenges. becomes more difficult to create.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Tips for Growing Your Email List With Sweepstakes

Hubspot

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. And the attrition rates are even higher for less vigilant marketers. The last thing you want to do is add invalid email addresses to your list because the increase in bounces will negatively affect your deliverability.

Tips 28
article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Email and Online Marketing.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.