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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). Opt-out percentages by month and opt-out sources. However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World.

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29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Reinvigorate a stale email list with an opt-in campaign. every year. What is an email list? 29 Creative List Building Techniques.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations. Beyond opt-out management is preference management. Challenges.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

To qualify for registration, a trademark owner must use the trademark “in commerce.” Trademarks do not have to be registered with the United States Patent and Trademark Office to be afforded protection, although registration has some great benefits. And no scary legal stories. This is a happy article. Lawyers LOVE footnotes.)

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Crowdsourcing in marketing automation

Capstone Insights

For example, how many companies are using progressive profiling in their online registration forms? and would be incredibly valuable when selecting and building out an organization’s martech stack. Here are two ways that sharing response actions across all marketing automation installations could help increase email deliverability.

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Crowdsourcing in marketing automation

Capstone Insights

For example, how many companies are using progressive profiling in their online registration forms? and would be incredibly valuable when selecting and building out an organization’s martech stack. Here are two ways that sharing response actions across all marketing automation installations could help increase email deliverability.

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7 Tips for Growing Your Email List With Sweepstakes

Hubspot

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. The last thing you want to do is add invalid email addresses to your list because the increase in bounces will negatively affect your deliverability. And the attrition rates are even higher for less vigilant marketers.

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