Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Conversions and conversion rate. What about the open rate? Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Common features of a CRM system. Marketing Automation. Account Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

JULY 9, 2020

You can create what’s known as a content matrix where you list off all the assets and where they belong in your funnel so you can see coverage gaps. Nobody can take your email list from you or stop you from using it. Plus, email has one massive advantage over other channels like social media: Email is a way to build an owned audience.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

You can create what’s known as a content matrix where you list off all the assets and where they belong in your funnel so you can see coverage gaps. Nobody can take your email list from you or stop you from using it. Plus, email has one massive advantage over other channels like social media: Email is a way to build an owned audience.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65