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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

Check this list twice and ensure your elves are ready to go. Clean Up Your Email Marketing List. Check your list for old, outdated or unengaged subscribers. They are dragging down your email engagement and could be hurting your overall deliverability. And, of course, you only pay for the confirmed, opt-in leads.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Email list health metrics. Watch for: Active list size. List growth and churn rate.

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29 Simple Ways to Grow Your Email List

Hubspot

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. 29 Creative List Building Techniques.

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B2B Webinars: Build or Buy?

thePoint

You must either (a) already have engaged customer/prospect lists you can invite through internal promotions, or (b) purchase promotions (e.g., The price of a webinar quoted by a media company is set based on these deliverables: They have invested in a highly-qualified and engaged audience and they are promoting your webinar to that audience.

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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. What topic brought them to CMI (e.g., Talk to and learn from industry peers.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. To qualify for registration, a trademark owner must use the trademark “in commerce.”

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7 Tips for Growing Your Email List With Sweepstakes

Hubspot

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. We’ve seen a well planned sweepstakes grow lists by 30% or more in a matter of days.

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