Brandpoint

NOVEMBER 10, 2020

We are taking the usual event $$ and putting it towards engaging our existing community of customers and finding ways to connect and grow our brand. Especially now that events are more accessible than ever with low-cost or free registration. How are you connecting and engaging with your current and potential customers now?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. You don’t see them on newsstands, you don’t see them on television. We’re getting 12%.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

The ROI Guy

OCTOBER 11, 2010

According to Junta42, Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363