Remove customer
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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. WebinarJam.

Webcast 363
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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated. Photo by Brett Jordan on Unsplash.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Art by Natalie Harney. .” But the same idea pitched to different people can change everything. and in 120 other countries.

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The Race to a Cookieless Future

Opt Intelligence

But if you’ve got a large database of your own (see above) you can run robust analytics and learn a lot about your customers and potential customers yourself. You can determine how often people purchase, how long before a new customer buys, and what predicts customer loyalty. Build a Co-Registration Strategy.

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Find New Leads With Co-Registration Ads. Your email list is a unique asset that allows you to reach customers and potential customers directly. However, seasonality, product lifecycle and a number of external factors will limit how often current customers repurchase. At least, in the inbox. Ready to get started?

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Build Your First Party Data NOW To Prepare for a Cookieless Future

Opt Intelligence

First, a quick explanation of terms: first party data is information you collect directly from your customers. Instead, someone else has collected information on a group of people (perhaps similar or overlapping your customers) and you buy their first party data to overlay or augment your own. One of the best ways to do this?

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How to drive engaging brand experiences with co-innovation

Martech

Innovation is what drives customer engagement with your brand. But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ This form of innovation highlights the value of working with qualified partners to give customers memorable experiences. “It’s