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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Law has been all over the marketing news lately. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use. It's prohibited.

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The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Maintains Data Privacy Compliance. We can provide proof of consent and full trackability for all of our opt-in advertising campaigns.

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Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I remember having Yahoo, Hotmail, Mail dot com, AOL & a work email address when I first got into online marketing some 10+ years ago. A driving force behind the company’s SUBSCRIBERS RULE! Rohrs Thanks!

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). We're going to talk more about Internet marketing, online marketing. There are three parts to this article.