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Using Double Opt-In to Maintain List Quality

Opt Intelligence

Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.

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Get Your Email List Ready for The Holiday Shopping Season

Opt Intelligence

Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing. Look for commonalities within each list and develop unique lead nurturing and email marketing strategies for each. The last step in preparing your email list is to fill it with new leads! Segment Your List.

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

Significant percentages of the 1,000-plus people who attend are new leads. Furthermore, Thomas said her webcasts “are very cost effective,” given: Putting together webinars has become easier for Thomas’ team, so the time investment is now minimal. Sales professionals use these events to gauge the interests of their leads.

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Lead Management Methods: Point of Interest, Hybrid, and Unique

Capstone Insights

It comes down to defining what a lead is and how it is represented and processed within an organization’s CRM. When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. lead object, contact object, account object, etc.)? Point of Interest (POI).

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

If your highest plan costs $55/month and the second-highest plan costs $25/month, the latter will seem more reasonable by comparison. WPForms runs a lead nurturing campaign offering something of value to new users with each email. By introducing the highest plan first, you give users an anchor for reference.

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

Hubspot

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. The response to the cupcake campaign was completely out of proportion to the $50 cost to us. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

If your highest plan costs $55/month and the second-highest plan costs $25/month, the latter will seem more reasonable by comparison. WPForms runs a lead nurturing campaign offering something of value to new users with each email. By introducing the highest plan first, you give users an anchor for reference.