Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Technology. Play 10: Consider chatbots.

Co-Registration 129

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 129

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration CPM Cost Per Thousand 80

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech

SEPTEMBER 30, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Enhanced cross-channel attribution and campaign tracking. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. Read more here.

Multi-Touch Attribution 101

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 101