Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Paid Search Agency Co-Registration Marketing 80

Engagio

JUNE 2, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development.

Sales Management 62

Sales Management B2B Sales B2B Marketing Planning 62

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. In today’s reality, how you sell matters as much as what you sell. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 52

Sales Management B2B Sales B2B Marketing Enterprise Management 52