Announcing: Fast CMO Edition 6


We're excited to announce the publication of Fast CMO magazine edition 6. Clay Stobaugh , CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company. Fast CMO

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So It’s Your First Day as the CMO…


Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Ask what’s working, what’s not, and identify the biggest opportunities for improvement.

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5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

By following and running competitive analyses on them, you can learn what works and doesn’t for your target audience. ” CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent.

CMO 270

11 Marketing Books Every CMO Should Read

Modern Marketing

If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1.

CMO 276

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)


Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Neither is hesitation.

CMO 204

Top Challenges Facing Today’s CMO


As a CMO, you feel tremendous pressure from the board, sales, customers and just about everyone in your company. In Gartner’s CMO Spend Survey , customer experience was found to be one of the top three elements CMOs considered vital to their strategies.

CMO 111

Why the CMO and CIO Need to Work as Partners

Crimson Marketing

” The CMO/CIO relationship is more natural than many of us think. ” The rise of our digital world requires CMOs and CIOs to work closely together, but that doesn’t mean they’ve learned how to work better together. ” Working Together in a Better Way.

CMO 186

What Type of CMO Do You Have?


It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO. So, What type of CMO do you have?

CMO 161

3 priorities and 25 challenges for CMO’s


CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable.

CMO 201

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. If one of these things is missing from your transformation, it won’t work,” he said. This has freed up employees’ time to work on more strategic-level thinking. “We’re Content Marketing CMO Interview

CMO 166

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

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The Rise of the APAC Modern CMO

Modern Marketing

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

CMO 180

5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal.

CMO 269

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO.

CMO 221

CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey

Marketing Insider Group

It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

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2017: The Year of the Data Driven CMO

Modern Marketing

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone!

CMO 249

We Launched Fast CMO Magazine, Here's What's Inside


In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. In our October issue we interviewed Ray Wizbowski , CMO at Entrust Datacard.

CMO 151

What A CMO and a Politician Have in Common

Modern Marketing

a CMO and a politician do have some things in common. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from something I read today on AdWeek. CMO CornerLet me make one thing perfectly clear.

CMO 259

Is the CMO becoming the Chief Collaboration Officer?


Marketers would work in the comfortable silo of the marketing department. In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ).

CMO 208

How CMO Trends Drive the Industry

Martech Advisor

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift.

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6 Quotes On Mobile Marketing Every CMO Needs To Read

Modern Marketing

New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner

CMO 203

Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

For companies looking to get CMO-level involvement and expertise but are not yet at a size at which getting a full-time CMO is viable, a fractional CMO can be a practical choice. What is a fractional CMO? The CMO deals with agencies and holds them accountable for results.

CMO 53

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

CMO 189

CMO Spotlight: Raja Rajamannar, CMO, Master Card  


When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”.

CMO 97

Four Keys Areas Where the CMO Must Lead


However, I believe there is still some work to do to ensure they are seen as leaders in their organizations and will then obtain that seemingly elusive leadership seat at the table. Blog CMO leadership marketing investment sales and marketing alignment skills gap

CMO 212

The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights. The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment.

Giles House, CallidusCloud’s Sr. VP & CMO: How Marketing Can Work With Sales to Increase Revenue

Crimson Marketing

VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing. It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr. Demand Generation Podcasts

CMO 183

Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. The world of work is changing. These vast developments in tech and changes in how people work prompted Annabel Rake, partner, and CMO at Deloitte, to think about her team’s future. It puts the emphasis on impact, not hours worked.

CMO 131

“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here. This week we are pleased to feature Patrick Welch , President & CMO at Bigtincan. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

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CMO’s…It’s Time to Align with Your CIO


Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

CMO 217

Video: How to Set Content Marketing Goals Your CMO Will Love


Once they start working backward from their company’s main business objectives , that process is usually less daunting than they think. The post Video: How to Set Content Marketing Goals Your CMO Will Love appeared first on The Content Strategist.

CMO 142

Why Your CMO Doesn’t Like You

Modern Marketing

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Tackle these and you’re far more likely to get the ear – maybe even the admiration – of the CMO.

CMO 271

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. CMO Corner

CMO 284

Why Reacting is Better Than Acting if You're a CMO

Modern Marketing

The operative word in Akeroyd's statement is "dynamically" for as he also says in the AdWeek piece " when we capture the right data, and act on it in near real-time, it (marketing) works." CMO Corner Marketing Cloud

CMO 257

Why Alignment is Critical For Today's CMO

Modern Marketing

" However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning. But make no mistake about alignment is critical for any CMO looking to build a Modern Marketing Organization.

CMO 171

CMO Insight: Tips For Managing A Shifting Role

Modern Marketing

To meet the demands of sales quotas influencing the organization, it’s critical to work more collaboratively with customer facing teams on account planning and opportunistic activities.

CMO 282

5 Steps for Better Marketing Planning: A CMO Blueprint


If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. Revenue is something the entire company generates and teams need to work together to do so. When both teams work together, the bottom line benefits.

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