LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. – Louis Foong Click To Tweet.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Content Standard

MAY 28, 2015

Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. The post Duracell Demonstrates How Creative Video Marketing Can Make the Mundane Go Viral appeared first on The Content Standard by Skyword.

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? Patricia Fernández Carrelo, CMO, allWomen. Patricia Fernández Carrelo, CMO, allWomen. Patricia Fernández Carrelo, CMO, allWomen. Actually, no.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

FMG Suite

MARCH 7, 2024

It’s where prospects form a first impression and decide whether they want to take the next step,” said Susan Theder, CMO at FMG. In addition to nurturing client relationships and engaging prospects, video also has great search engine and viral sharing benefits. Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Outgrow

AUGUST 13, 2022

The Success of Your SaaS Depends on the Success of Your Users: Ahrefs’ CMO on How to Win Market Dominance. And for this month we’re going to interview Tim Soulo, who is the CMO at Ahrefs. That was Tim Soulo, who is the CMO at Ahrefs. Saksham Sharda: Hi, everyone. I’m your host, Dr. Saksham Sharda.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

6sense

DECEMBER 10, 2021

Data has always been an essential component of the 6sense platform, and we continually look for ways to bring more actionable and accurate data into the platform,” said Viral Bajaria, CTO and Co-Founder of 6sense. Related: Plannuh Executives Release Second Edition “The Next CMO” Guidebook.

Acquisitions 62

Acquisitions Outreach Viral Marketing Forecasting 62

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Is your CMO a growth hacker? My CMO Is Big on Hacking! Share your thoughts and let’s discuss this on my blog.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Oktopost

MAY 20, 2021

For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. We have seen B2B marketers using techniques like viral videos and one-off hit campaigns to garner public recognition. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Viral Attraction – Gaining Subscribers. And, what we are seeing is that the right persona targets are virally subscribing – a low key and low cost way to gain valuable contacts we can then market too. ABOUT THE AUTHOR.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Tomorrow People

NOVEMBER 6, 2020

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. Spending time on an SEO strategy that complements your content strategy may be the difference between publishing content that’s hardly seen and publishing content that goes viral…”. Long-range vision and CMO talent? We’ve got it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Viral Attraction – Gaining Subscribers. And, what we are seeing is that the right persona targets are virally subscribing – a low key and low cost way to gain valuable contacts we can then market too. ABOUT THE AUTHOR.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Customer Experience Matrix

FEBRUARY 6, 2008

The assembled experts did offer concrete suggestions for taking advantage of social networks, including viral campaigns, “free” market research, building brand visibility, creating inventory for online advertising, and creating specialized communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Hubspot

OCTOBER 19, 2018

Much of the time, that engagement results in a post going viral -- that is, LinkedIn members engage with certain posts to the point where the content earns "tens of millions" of likes, comments, and reshares. On the surface, that seems like a positive development. On the surface, that seems like a positive development.

Linkedin 77

Linkedin Lead Ranking Allocation Lead Scoring 77

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, Adobe’s CMO article, “ 5 Adtech Predictions For 2020 ” points out that in our excitement about this new agility, we may have inadvertently pushed creativity out of the room. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

JUNE 27, 2022

Our CMO approved. The study also found that 37% of viral TikToks focus on a person speaking and in more than half of those videos, the person is speaking directly to the camera. “We use Smartsheet to organize video concepts and then decide on our favorites. smartsheet. Let’s do this TikTok. original sound – Variety. “We

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134

Biznology

MAY 20, 2015

Former CMO of Coca-Cola Joe Tripoldi talked about his big bet to gain competitive advantage by investing in creating and nurturing networks and connections between employees, suppliers, partners, and influencers, advocates, and customers.

Advertising Agencies 80

Advertising Agencies Viral Marketing CMO Analytics 80

NuSpark Consulting

SEPTEMBER 30, 2012

Here’s a recent CMO survey conducted by Duke University and commissioned by the American Marketing Association. . CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. Question: Are My Posts Viral? Question: Are My Posts Being Shared?

Social Media 100

Social Media Analytics Media Viral Marketing 100

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

LiveRamp

MARCH 18, 2019

Similarly, Brett Zucker, CMO of Monotype, shared how their Olapic division, an influencer marketing platform, took advantage of news on increasing privacy breaches as an opportunity to sit down with each of their brand clients and have an open discussion about the changing data privacy ecosystem. Authenticity in data management.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Sprout Social

MAY 18, 2020

Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest. " Great advice from @SproutSocial CMO @jamiewo.?? SproutSessions #SMM.

Social Marketing 99

Social Marketing Work Management Marketing Management Planning 99

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. Wilson again framed it well: “CMOs must ask, ‘do I have the data?’ A Guest Post by Robert Rose . We know this.

Enterprise Management 100

Enterprise Management Work Management CMO Custom Publishing 100

ANNUITAS

MAY 3, 2016

The opening #MME16 keynote, “The Global Corner Store: Customer Experience Comes Full Circle” focused on lessons learned from CMOs from major brands like Sears, Western Union, and Clorox. Eric Reynolds , CMO of Clorox made a very strong statement, “We wondered, could we fundamentally re-imagine how we do this?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor. Writer and public speaker. Co-founder of a social media agency.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. Imagine you have a content creation engine inside your company that produces videos that routinely go viral. Imagine your e-newsletter has an open rate well above industry standards.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

KEO Marketing

JULY 18, 2017

According to CMO, 50% of B2B marketers say it is tough “to attribute marketing activity directly to revenue results as a means to justify budgets.” Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Adobe Experience Cloud Blog

MARCH 16, 2015

The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Be sure to check out today’s sessions Ask the CMO Panel, featuring CMO’s from Mashable, Bloomberg, Marketo, and Equinox at 9am. Satisfaction : Social Reputation. The Next Era of Engagement Marketing.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Crimson Marketing

OCTOBER 27, 2014

In a recent study involving 130 well known industry experts, our team at the Hinge Research Institute discovered something every CMO should know: There is a secret to faster growth, and it starts with having a Visible Expert in your ranks. But what is a Visible Expert?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100