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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. Create a wiki page where employees can find essential information regarding the crisis, updated work policies during the crisis, and so on. We could see the impact linger well into the year. ".

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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. We make sure this document is readily available for employees on our website, on our internal Wiki, and in our handbook. But times have changed – IT’s reign over social engagement is simply over.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.