Martech Advisor

JANUARY 28, 2020

By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data. Cultivate Transparency.

Privacy 99

Privacy Loyalty Work Management CPO 99

Seismic

OCTOBER 28, 2021

Be knowledgeable, available, and transparent. Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing. The average buyer has 27 information-gathering interactions before they ever talk to a salesperson.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Contently

SEPTEMBER 10, 2020

It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. They’ve been promised from damn near every tech vendor in one of those horrifying Scott Brinker Lumascapes that “this is going to be the data that unlocks everything for you.”

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Transparency: There’s nothing worse than paying for something and wondering when you’re going to get it. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Both company-wide and department-specific objectives should be transparent to key stakeholders. Because B2B organizations often mistake go-to-market strategies as being a new launch. such, KPIs should span as granular and broad as needed.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Convince & Convert

MARCH 29, 2016

Make technology transparent. The irony was thick when vendors at Adobe Summit spammed the hashtag with marginally relevant tweets DURING a keynote on the need for personalized marketing and better customer experiences. The CMO just wants to constantly study new software, but nothing gets implemented. Speak in 1 voice.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Martech

MARCH 15, 2022

Whether you’re using agile marketing or not, the question of when something will be done will always be relevant, and the team should always be transparent about it. Campaign performance should be transparent from the team, but doesn’t need to be a formal metric. These metrics are all team-based and revolve around desired outcomes.

Planning 83

Planning Work Management Lead Scoring Lead Ranking 83

ClickZ

JANUARY 13, 2020

The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint. But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? Emma says: “We saw a huge gap in the market.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Allocadia

APRIL 16, 2019

As CMOs continue to gain influence within their organizations, it’s vital to establish alignment amongst the C-Suite on the objectives and corporate vision so the entire organization is moving in unison towards one common goal. Plan and budget strategically and predict revenue performance.

Planning 40

Planning Work Management Marketing Management Buy 40

Contently

MAY 2, 2016

The Internet has introduced a new level of choice and transparency into every one of those relationships. The moment we started having strong stories, the CEOs, the CFOs, the investors—they loved it,” CMO Gianni Giocamelli explained at our Contently Summit last fall. Genpact has used content to transform their company culture.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Content 60

6sense

NOVEMBER 9, 2021

It was a CMO Coffee Talk session high on emotion, transparency and curiosity. Your vendors and agencies? The concept of inclusive marketing rightfully started with a conversation about internal priorities. How diverse is your team? How committed is your leadership team to DEI initiatives and goals?

Work Management 48

Work Management Marketing Management Paid Search Agency Advertising Agencies 48

Marketing Insider Group

OCTOBER 18, 2012

According to Mark Fidelman on Forbes , the study reveals that CEOs are working hard to create a culture of “openness, transparency and employee empowerment.” 71% of CMOs admitted to feeling unprepared for the challenges of today’s business environment in a separate IBM survey. Well they seem to agree!

Business 100

Business Lead Ranking Work Management Marketing Management 100

Aberdeen

JANUARY 7, 2019

Yet, this often happens because intent vendors are not delivering historical context. So, while an intent vendor is delivering data to you representing ‘surges’, without knowing the normal interaction with that category – the average number of signals seen across time – a ‘surge’ can be meaningless.

Vendors 40

Vendors Intent Buyer Intent Intent Data 40

LEADership

APRIL 1, 2014

It must simplify, speed up and make lead generation more transparent and accountable. Below are some of the top reasons why B2B organizations experience marketing automation failure: Unrealistic Expectations: Marketing automation vendors will, no doubt, pitch their tool as the answer to all your needs. Click here to Tweet this.).

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Transparency: There’s nothing worse than paying for something and wondering when you’re going to get it. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Martech Advisor

DECEMBER 16, 2019

We asked Heidi Bullock, CMO of Tealium, about the best way to do this, and she said, “ Marketers will need to adjust some of the people, processes, and technology currently happening to meet the new privacy reality. Discuss this with vendors and contractors who collect data on your behalf.

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

Golden Spiral

NOVEMBER 15, 2018

Maybe you have a sales executive leading the charge but need the equivalent of an outsourced CMO who can drive strategy and marshal a team. Transparency: There’s nothing worse than paying for something and wondering when you’re going to get it. Maybe you need to dominate organic search, but don’t have the in-house expertise to do so.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. Buyers want the highest quality solutions with the fewest possible vendor relationships.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Velocity Partners

FEBRUARY 13, 2024

The inbound era: a (very) brief history The transparency of the Internet encouraged prospects to conduct their own research unencumbered by a vendor’s sales teams. How customers buy has outrun how most vendors sell. Often the ones that struggle are the smaller, ambitious companies with limited marketing teams.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Aberdeen

OCTOBER 25, 2017

Or consider a vendor who recently emailed me about a demo of their service. The vendor had obviously scraped my email address from the web and used AI robots to determine I was a small business owner who might need what they’re selling. @abbyohlheiser , can you get to the bottom of this? pic.twitter.com/U1sd0XOBRt.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

Convert

AUGUST 17, 2022

Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. And Why Your Vendor is an Under-Utilized Resource). “Is Think of Your Tool (and Vendor) as an Investment.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

EveryoneSocial

APRIL 17, 2018

While not every CEO, CMO, VP, etc. Additionally, the vendor should provide support and consistently provide training opportunities. Always have clear goals and be transparent to what the company expects for those who participate. Without that, your program can appear to be a burden to employees instead of useful.

Work Management 53

Work Management Marketing Management Budget Programs Peer-to-peer 53

chiefmartech

APRIL 6, 2016

” He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of the digital ad market today, will shrivel, and only intermediaries-to-principals (consumers and marketers) will thrive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Biznology

DECEMBER 23, 2020

Lauren Vaccarello ’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. She also tells why she is excited to be working for an all-female leadership team and the collaboration and shared responsibility they bring to the table.

B2B Marketing 169

B2B Marketing Salesforce.com Planning B2B 169

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. ” Or relinquish your decision-making responsibility to the IT department or a single, most-favored vendor. What have other customers of that vendor experienced?

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. CMO, TechTarget. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. Dan Frohnen. John Steinert.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. . CMO, TechTargeet. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. Dan Frohnen. . John Steinert. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Brandpoint

JUNE 7, 2018

Why attend: For content strategists, documentation managers and senior content professionals who want to stay ahead of rapidly changing technology and customer demographics while connecting with vendors who can help with content challenges. ” Forbes CMO Summit. Information Development World. Dates: Nov. Date: June 5-8, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Martech Advisor

SEPTEMBER 30, 2019

On the flip side, data-driven marketing is the CMO’s new mantra. Also Read: Why Data Transparency and Control are Vital to Paid Social Media Today. To bridge the gap between the CMO’s and CTO’s turfs and to streamline communication between sales teams, Google introduced a Cloud for Marketing initiative.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Metadata

NOVEMBER 30, 2020

This is akin to accountability – you’re telling the team and the CMO what you plan to spend your money on, and what you intend to get in return. Create transparency within the team- As executives, transparency is key, especially during times of uncertainty. It’s a drive to always want something to be better than it is.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Metadata

NOVEMBER 30, 2020

This is akin to accountability – you’re telling the team and the CMO what you plan to spend your money on, and what you intend to get in return. Create transparency within the team- As executives, transparency is key, especially during times of uncertainty. It’s a drive to always want something to be better than it is.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Work Management 59

Martech Advisor

OCTOBER 21, 2019

While every CMO knows that their job is becoming more and more ROI-driven, quite often the differentiating spark is a creative insight. Learning More: Why Data Transparency and Control are Vital to Paid Social Media Today. The secret? investments in mobile location-targeted ads are expected to reach $26.5 billion in 2019.

Paid Search Agency 55

Paid Search Agency Paid Social Agency Marketing & Strategy Vendors 55

Content Standard

AUGUST 27, 2018

Gartner’s CMO research shows that in 2017, marketing budgets actually fell by 6 percent—back to 2015 levels—implying decreasing business profitability. At Zendesk, the roles of CIO and CMO are currently undergoing massive changes and evolving to become close-knit in order to make decisions quicker.”

Distribution 53

Distribution Organization Marketing Attribution Advertising Agencies 53

Martech

MAY 18, 2022

Transparency. This lack of transparency poses a problem for Google and organizations using Google Analytics in the EU. With proper transparency, individuals feel a sense of safety and assurance. A Google guide implies data is transferred to the closest Google Analytics server hub.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65