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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75
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CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120
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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

Speakers: Christine Polewarczyk and Phyllis Davidson Last year, I predicted that the B2B content engine of the future will: Deliver highly contextualized experiences Create the core of the CX data model Merge human and machine I also emphasized that metadata, tagging and mature content operations are critical to achieving CX optimization.

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The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come

Hinge Marketing

CMO/VP of Marketing (26%). While it’s true that third-party vendors come with higher price tags, they also come with much higher rates of success. These vendors can reduce operational burdens, labor costs, and the risk of hiring and training new staff. Consulting (42%). Legal (5%). Chief Product/Technology Officer (9%).

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Professional Services SEO in 2015: 5 Facts Every CMO Should Know

Hinge Marketing

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. The technical side of SEO still matters though, including on-site optimization efforts like proper title tagging, URL structure, etc. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48
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Stop presenting- Start engaging!

Kaon

Neither of them spoke for at least 30 seconds, and then the CMO asked: “Is that why sales declined this last year?” And we know that the customer is actively progressing through the vast majority of the purchasing cycle (or customer journey) without the vendors. ” Silence all around.

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4 qualities of an intent-driven marketing automation email program

Martech

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent.