6sense

NOVEMBER 9, 2021

It was a CMO Coffee Talk session high on emotion, transparency and curiosity. Your vendors and agencies? Business leaders who don’t feel that moral obligation can perhaps be swayed by stats like those in this doc (top of page 2). How diverse is your team? How committed is your leadership team to DEI initiatives and goals?

Work Management 48

Work Management Marketing Management Paid Search Agency Advertising Agencies 48

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Before that happens, do you have a social media stat of the week? Listen Now. Eric : I do, I do.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Velocity Partners

FEBRUARY 13, 2024

The inbound era: a (very) brief history The transparency of the Internet encouraged prospects to conduct their own research unencumbered by a vendor’s sales teams. An almost mythical stat emerged that summed up the whole inbound marketing era: buyers apparently spent 67% of their time on independent research before contacting sales.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Especially if they don’t have confidence the data, say from attribution, is completely accurate.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Seismic

AUGUST 3, 2023

Everyday champions include the CMO, CRO, or the head of enablement. If you’re looking for some compelling stats, you can find many gems in the Seismic Value of Enablement Report. What to look for in a sales enablement vendor? Find out who in leadership should be the sales enablement champion.

Work Management 52

Work Management Marketing Management Sales Management Budget Programs 52

KoMarketing Associates

JANUARY 18, 2018

As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies. Social Media. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. The average percentage of a CMO’s budget allocated for martech jumped from 22% to 29%.

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

Ambal's Amusings

SEPTEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Content Standard

NOVEMBER 8, 2018

A report by IBM’s Institute for Business Value , based on interviews with over 2,000 CMOs, uncovered the evolving role of the chief marketing officer—beyond traditional marketing lanes. As one CMO reported, “The role of the CMO is evolving into ‘Chief Experience Officer.’

Work Management 81

Work Management Marketing Management Service Planning 81

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. Difference Between Marketing Manager, Marketing Director and CMO. More than 70% of companies are investing in content marketing.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In this candid keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fetile breeding ground for CEOs.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Engagio

JUNE 2, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

MAY 27, 2016

Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. For B2B specifically, your buyers want to know that the vendors they work with know their stuff, are reliable, and can be trusted. But can you afford to skip SEO? Demand Gen Report).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Eric’s Social Media Stat of the Week: Facebook Insights. Eric: The social media stat of the week for today’s episode is actually not a single statistic. Listen Now. The RSS feed is: [link]. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Eric’s Social Media Stat of the Week: Facebook Insights. Eric: The social media stat of the week for today’s episode is actually not a single statistic. Listen Now. The RSS feed is: [link]. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Kapost

AUGUST 8, 2016

Bala: Marketers now have more technology choices than ever; Scott Brinker’s MarTech landscape highlights the explosion of vendors in this space. With a mature marketing technology stack, a CMO can make better, more informed decisions. Related: The 10 Most Important B2B Customer Experience Stats of 2016.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

Webbiquity

MARCH 8, 2011

Brian Solis reports that social media is that area getting the biggest increase in B2B marketing budgets, explains why B2B vendors are embracing social media, and identifies which social networks are viewed as most effective in the business world. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). Furthermore the vendor should add new IDs to the options as time advances forward.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

chiefmartech

APRIL 7, 2022

Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. I just read a stat from McKinsey that 200 million monthly users spend an average of 2.5

Digital Asset Management 132

Digital Asset Management Work Management Marketing Management Digital Experience Platform 132

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . Nobody gonna do that for a listicle.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

FEBRUARY 11, 2013

You know you should be using data to back up your points in your content, so just grab the first stat you can find, no matter whether the source is credible, the stat is recent, or the data is even relevant. 28) Don't cite any of the data or stats you include in your content. Better yet, just make it up.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28