Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. ” Why we care.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

ClickZ

AUGUST 22, 2020

Conviva also discovered some comparative key statistics of Q1 vs Q2 2020 that could optimize your video advertising targeting. Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business. What makes a successful modern CMO? Viewership hit the roof in these regions: Europe (134%).

eCommerce 126

eCommerce Trends Business Social Media 126

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). B2B marketing budgets are shifting to digital and social. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

DECEMBER 9, 2013

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

OCTOBER 19, 2021

If you didn’t go online, you went out of business,” noted Niki Hall, CMO at Contentsquare, the digital experience analytics platform. Vendors and customers were no longer face-to-face. The COVID-19 pandemic brought the value of data into bright relief, as businesses had to go online overnight as a matter of dire necessity. “If

Marketing & Strategy 131

Marketing & Strategy Work Management Marketing Management Lead Ranking 131

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Strategic-IC

MARCH 3, 2023

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs. ISV (independent software vendor) partnerships are an ABMer’s best friend.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Customer Experience Matrix

NOVEMBER 15, 2011

Here are some statistics. About half of buyers consider only one system , I’m told by various vendors. This and the following figures come from the CMO Council study “Driving Revenue Through Customer Relevance”, which I analyzed in detail last year). (To replay the Webinar, click here.) 42% of buyers rely on online research.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Strategic-IC

FEBRUARY 18, 2022

There are numerous statistics that point to this change in buyer behaviors with anywhere up to 80% of the buying journey done ‘ without the involvement of Sales ’. Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. They know all of that and much more. Yes and no.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Golden Spiral

JANUARY 22, 2021

Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view. Where can a vendor lower cost, at least in the short term? But if they don’t, it may be time to try something else.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Mereo

JANUARY 6, 2022

We have watched the data and statistics shaping this year’s realities. In the Sales Mastery 2021 Buyer Preferences Study , 44% of buyers indicate turning to vendors they have a past relationship with to uncover business solutions, while 27% will visit websites and just 22% will engage vendor salespeople.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Leadspace

NOVEMBER 28, 2016

Let’s say you’ve got a VP Sales or CMO who’s been a customer before — a name and some details which comprise a statistical probability to buy. And if you apply predictive analytics to your ABM campaign, you’ll even have a clear statistical model to work off of. Or maybe not.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Vendor-related. Content that discusses vendors active in the AI / Machine Learning sector. Uses include: early stage vendor exploration, technology consideration. Each category depicted above is described in more detail below. General education.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

DECEMBER 27, 2018

Stronger than ever in data, Best-in-Class solutions leverage sophisticated Data Science models that consider differential analysis to model the swings in buyer intent signals that naturally occur as a B2B buying committee progresses through meetings, proof-of-concepts, vendor sorting, and other stages of a buying journey.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

LEADership

APRIL 1, 2014

Below are some of the top reasons why B2B organizations experience marketing automation failure: Unrealistic Expectations: Marketing automation vendors will, no doubt, pitch their tool as the answer to all your needs. Vendors will go all out to canvass what the automation tool can do. Too many vendors soliciting your business?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. Create customized content.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

VisumCX

MAY 23, 2017

billion by 2018Gartner states that the average company spends 27% of their marketing budget on technology These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust."

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

KoMarketing Associates

JANUARY 18, 2018

As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value. While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

MARCH 25, 2014

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." That engine also provides data for G2 Crowd’s Grid, which ranks vendors based on customer satisfaction across scores and scale, and identifies the top products in each category.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Because it is an easy metric to obtain. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convert

AUGUST 17, 2022

Yes, you run tests and deploy winners from time to time, but do you have strong ties with your A/B testing tool vendor? Beyond onboarding and providing support, your tool vendor can be your partner in experimentation. And Why Your Vendor is an Under-Utilized Resource). “Is Think of Your Tool (and Vendor) as an Investment.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 5 Digital Marketing Statistics. 8 Content Marketing Statistics. Social Media Slant ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

OCTOBER 13, 2014

CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. Indeed, a statistic from Corporate Executive Board, and cited here by Microsoft Dynamics CRM’s Seth Patton , suggests 57% of buyer research is completed before a vendor is ever contacted; you can bet this includes referrals as well.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

ClickZ

MARCH 27, 2020

Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Isaacson’s seen the role of the CMO changing over the past few years, with CMO skillsets requiring technology, data, and marketing knowledge in addition to being able to champion the brand’s story.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

JANUARY 14, 2015

1) Aaron Goldman , CMO at Kenshoo. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. First Job: Statistical Analyst at Analytic Services (ANSER). "I 7) Jascha Kaykas-Wolff , CMO at BitTorrent. 8) Brian Kenny , CMO at Harvard Business School. Follow @AaronGoldman. Follow @jbigay.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

KoMarketing Associates

OCTOBER 2, 2018

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. Why This Report is Significant. Why This Report is Significant.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Martech

APRIL 27, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. The marketing ecosystem is also becoming more digital, with digital marketing comprising nearly 60% of marketing budgets according to the AMA’s 2021 CMO Survey.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Heinz Marketing

JANUARY 21, 2019

One of my colleagues was on the spot on and that prediction and it really sent off a flurry of acquisitions across the market by all the big software vendors and I kind of came at it from a customer experience standpoint. Everything should be oriented around the customer, customer first and the decisions that you make.

Top of Funnel 68

Top of Funnel Work Management Marketing Management Gartner 68

Strategic-IC

SEPTEMBER 23, 2020

To learn more about Direct mail why not check out this interview our Agency CMO carried out with Alex Olley, C-founder of Reachdesk, our Direct Mail partner. Here are some interesting statistics to support this position: 78% of salespeople engaged in social selling outsell their peers who are not.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118