startup 
Martech
OCTOBER 14, 2022
However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.
Oktopost
OCTOBER 7, 2021
Julie Preiss, CMO of Appgate takes the hot seat. She has served as a marketing mentor at the Advanced Technology Development Center in Atlanta, a startup incubator at Georgia Tech that helps technology entrepreneurs in Georgia launch and build companies. Watch the recording: Want to hear more from renowned marketing leaders?
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seo.co
JUNE 28, 2020
What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).
Martech
NOVEMBER 6, 2023
For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. It might be the Marketing Director who makes decisions. Get MarTech!
Sage Marketing
OCTOBER 27, 2020
One person also means one project or campaign at a time… which is not a lot for a dynamic startup that needs to “run” fast and time to market is of the essence. Let me tell you a secret – marketing is all about the mix with many touchpoints. You gain a strategic, CMO-level expert and a tactical team to manage and execute it all.
Conversica
JULY 20, 2022
The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. He now serves as CMO for IBM Watson Customer Engagement in North America. AI in Marketing: The New Frontier. Carl Landers.
Marketing Insider Group
APRIL 30, 2013
Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.
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