chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

JULY 22, 2021

Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Allocadia supports marketing efforts by the likes of Charles Schwab, Autodesk and Juniper Networks, a clientele valued at more than $25 billion in marketing dollars. Read more here.

Resource Management 108

Resource Management Enterprise Management Marketing Management Ad Exchange 108

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

KoMarketing Associates

DECEMBER 9, 2013

This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. CMO Club’s CMO Impact on Customer Experience. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. Be wary of vendors offering SEO services for just a couple hundred dollars.

CMO 48

CMO SEO Service Mobile Marketing 48

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. CMO Council study: Content has significant impact on buying process. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. LinkedIn has bubbled up as the “winner” of business social networks.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Seismic

OCTOBER 28, 2021

In this new normal, buyer engagement consists of social selling, Zoom calls, and remote presentations. Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing. Social media platforms have become social selling channels.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

chiefmartech

JUNE 12, 2017

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). Now that we know that the average enterprise uses 91 marketing cloud services — plus many more for collaboration, CRM, cloud storage, and social media — 39 actually seems like a rather conservative number. (In

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Marketing Craftmanship

APRIL 19, 2012

LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” There are (at least) two fundamental issues involving LinkedIn: The employees’ right to describe themselves any way they see fit on social media sites, and.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. The people who do social selling – entrepreneurs and salespeople – are connectors.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Buzz Marketing for Technology

MARCH 9, 2011

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

Leadspace

JUNE 26, 2017

Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor. A persona model, by contrast, measures the resemblance or “fit” to a defined persona (for example, “demand gen marketer”, “CMO”, “CFO”, “sales ops”, etc). Leadspace analyst research.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

6sense

JANUARY 6, 2016

From team-building offsites to spearheading philanthropic efforts on causes we care about, we strive to build a culture of family, fun and social impact. Named “ Cool Vendor ” in Gartner’s “Cool Vendors in Data-Driven Marketing” in March. Solidified highest quality exclusive data network. Achieved 4.9/5

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Tony Zambito

OCTOBER 23, 2016

Traditional corporate hierarchies are slimming down and being replaced by networks of people that are more virtual than ever. vendor) information is diminishing while credibility in influencer sources is rising. With information readily available, buying behaviors have become more self-directed, as well as, more goal-directed.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digitalsummit.com. February 13, Dublin, Ireland. “The Gathering” Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. There are just too many MarTech vendors! It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. But times have changed – IT’s reign over social engagement is simply over. Social as a Thoughtful Business Channel.

Social Media 48

Social Media Media Work Management Marketing Management 48

chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials drove the most amplification across social platforms. Work with inventory partners to understand what 3rd party viewability vendors they support.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Content Standard

MARCH 1, 2018

And Twitter isn’t the only social network making huge strides: In the same quarter, Snapchat crushed analyst revenue projections, raking in $286 million in revenue when experts anticipated a modest $30 million. According to CNBC , that opportunity to seize some of Facebook’s market share has arrived.

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

EveryoneSocial

APRIL 17, 2018

While not every CEO, CMO, VP, etc. has time to fully be using the program like other employees, they should be valuing the company to be social and in full support of the initiatives of employee advocacy. Additionally, the vendor should provide support and consistently provide training opportunities.

Work Management 53

Work Management Marketing Management Budget Programs Peer-to-peer 53

Terminus

SEPTEMBER 21, 2017

Endless Networking Opportunities. At the very least, you’ll have a chance to connect with vendors, thought leaders, and sales and marketing practitioners from around the world. How To Win High Value Deals With Social Tactics & Advanced Account-Based Selling” with Jamie Shanks , CEO of Sales for Life.

Account Based Marketing 38

Account Based Marketing ABM Hubspot Communities 38

Ambal's Amusings

AUGUST 27, 2010

The IT decision maker may be trying to determine what he needs to know about converging data, voice and video over the IP network in order to better support remote worker collaboration. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Tom Pick's Tip. via Beth Harte).

Work Management 100

Work Management Marketing Management B2B Business 100

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

MARCH 28, 2014

As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

MLT Creative

JUNE 6, 2012

Search and interactivity have created two gigantic issues for IMC: networks and negotiation. Kathy Button Bell: "Social media is public relations put to music" CMO # emerson. b2b customers are demanding more expertise, attention, support & ironically treating vendors as commoditities. So excited! Donald Schultz.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B2B 40

Hubspot

JANUARY 14, 2015

1) Aaron Goldman , CMO at Kenshoo. My first job out of school was with L90, one of the early online ad networks. Over the next four years, I sat in the same office but our company was acquired three times -- first by Excite Network, then Ask Jeeves, then IAC. 4) John Bigay , CMO at Backupify. Follow @AaronGoldman.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28